Proper keyword targeting is a critical part of Strategic
Search Engine Optimization. We work through a multi-step process
to help you identify and then incorporate the keywords and search
phrases that are most likely to produce the greatest results for
your specific web site, organization and target customer market.
Successful Keyword Targeting starts with solid Keyword
Research and Prioritization. We ask you, the client, to provide us
with an initial list of up to 15 Search Terms/Keyword Phrases you
think should be your targets.
Research
We will engage in extensive research using industry-standard tools
such as, Keyword Discovery and WordTracker to determine the appropriateness
and popularity of the provided keywords and phrases. We will generate
reports on term popularity and rank your desired terms in priority
order based on site visitor and general term popularity research.
Establish Your Baseline
We recommend generating a Baseline Search Engine Results Position
Report once the final target list has been established. Visit
our Baseline Reporting Section for more details about this service.
Copy Review & Implementation
Finally, we will complete a Copy Review of content written by Client
after the target keyword report has been delivered. We will report
your site's saturation and keyword density for the target terms
and provide suggestions about how to best incorporate the target
terms into the site's content.
Copy writing services are also available if you'd prefer to have
Neptune Moon generate the new keyword rich content for your web site. |