Proper keyword targeting is a critical part of Strategic Search Engine Optimization. We work through a multi-step process to help you identify and then incorporate the keywords and search phrases that are most likely to produce the greatest results for your specific web site, organization and target customer market.

Successful Keyword Targeting starts with solid Keyword Research and Prioritization. We ask you, the client, to provide us with an initial list of up to 15 Search Terms/Keyword Phrases you think should be your targets.

Research
We will engage in extensive research using industry-standard tools such as, Keyword Discovery and WordTracker to determine the appropriateness and popularity of the provided keywords and phrases. We will generate reports on term popularity and rank your desired terms in priority order based on site visitor and general term popularity research.

Establish Your Baseline
We recommend generating a Baseline Search Engine Results Position Report once the final target list has been established. Visit our Baseline Reporting Section for more details about this service.

Copy Review & Implementation
Finally, we will complete a Copy Review of content written by Client after the target keyword report has been delivered. We will report your site's saturation and keyword density for the target terms and provide suggestions about how to best incorporate the target terms into the site's content.

Copy writing services are also available if you'd prefer to have Neptune Moon generate the new keyword rich content for your web site.