Analyze the Facts

Analysis is the foundation of a successful web site. Assumptions aren’t sufficient to build on: what you assume about your target market and how they will search for your company on the web may or may not be true. And if your assumptions are wrong, your web site (and potentially your business) will fail.

That is why we rely on hard data at Neptune Moon.

We provide three separate types of analysis, and develop our web site marketing plans and custom web designs based off the information we gather:

• Historical Analysis. If you are looking to re-design or improve your current web site, we will examine your web log files and provide you with a report that will give you a thorough understanding of how visitors find you, what terms they are searching on, and what course of action they take while on your site. This historical perspective will allow you to quantifiably measure how modifications improve your search engine ranking.
• Baseline Reporting. Baseline reporting is one of the first steps in implementing web site search engine optimization. We will analyze the top keywords and phrases for which you would like your site to appear in the search engines. We will provide you with a report that shows you how you are doing now on those terms in the search engines. This report will form the baseline for comparison in future tracking and statistical analysis.
• Competitive Analysis. We will take those same top keywords and phrases and analyze where your competitors appear in the search engines for those terms. This gives you an opportunity to examine your competition to see what they are doing well, and how you can improve on them.