Analyze the Facts
Analysis is the foundation of a successful web site. Assumptions
aren’t sufficient to build on: what you assume about
your target market and how they will search for your company
on the web may or may not be true. And if your assumptions
are wrong, your web site (and potentially your business)
will fail.
That is why we rely on hard data at Neptune Moon.
We provide
three separate types of analysis, and develop our web site
marketing plans and custom web designs based off the information
we gather:
- Historical Analysis. If you are looking to re-design
or improve your current web site, we will examine your
web log files and provide you with a report that will
give you a thorough understanding of how visitors find
you, what terms they are searching on, and what course
of action they take while on your site. This historical
perspective will allow you to quantifiably measure how
modifications improve your search engine ranking.
- Baseline
Reporting. Baseline reporting is one of the first steps
in implementing web site search
engine optimization.
We will analyze the top keywords
and phrases for which
you would like your site to appear in the search engines.
We will provide you with a report that shows you how
you are doing now on those terms in the search engines.
This report will form the baseline for comparison in
future tracking and statistical
analysis.
- Competitive
Analysis. We will take those same top keywords and phrases
and analyze where your competitors appear in the search
engines for those terms. This gives you an opportunity
to examine your competition to see what they are doing
well, and how you can improve on them.
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