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Featured Articles
Unleash Your Web Site's Hidden Potential
Do you know exactly how your web site is working and what it is doing for your
business? That is the province of web reporting and analytics. Learn what your
data can do for you and how to make it work even harder!
Search
Engine Optimization & the Art of Getting Found
Search engine optimization is vitally important … for some businesses.
Not, however, for all businesses. This may sound heretical, especially in light
of hundreds of marketers all touting that if your web site isn’t search
engine optimized, your business will be bankrupt within a year.
So
You're Ready to Dive into Social Media
So you’ve made a business decision to join Twitter, start a blog, join
Facebook … now what? When you think you’re ready to go for it, here’s
what you should have in place.
What
Do You Want Your Web Site to Do for You?
The fact that you need a web site nowadays is well-established. But it’s
important to go beyond the simple “Yes, I need a web site” to ask
yourself “Why do I need a web site? What do I want my web site to do for
me?” This takes you into the realm of purpose, direction, goals, and strategy.
Facebook
and YouTube and Twitter … Oh, My!
Feeling pressured by social media? It’s okay if you’re not on Facebook,
Twitter, or whatever else is the so-called “latest and greatest.” Because
this is the real bottom line: good business practices have not changed – only
the options available to us have.
SEO
Is Only Part of the Equation
True or false: you launch a search engine optimization
(SEO) campaign and immediately you have millions of
hits and your web site crashes because of the traffic
and sales. The answer? A resounding “False!”
How to Monetize Your Web Site
In today’s soft economy, it is important to make
sure that your website is working as hard as possible to
support your business. Ideally, you want your website to
make money. Unfortunately, many businesses do not realize
all the ways that they can monetize their website to their
benefit.
How to Generate Repeat Traffic
“Repeat traffic.” Those words are music to
the ears of every businessperson, whether you’re
talking about repeat traffic beating a path to your physical
store location, or visitors clicking consistently through
to your web site. Here are five key principles to follow
if you want your web visitors returning to your site – again
and again.
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