SEO Expert :: Your Web Site Is Your 24/7 Salesforce

Article: Your 24/7 Sales Force
By Julie Friedman Bacchini

Your web site should be your 24/7 sales force – it is there around the clock to generate leads, close sales, and create a loyal customer base.

But simply “having a web site” does not guarantee those fantastic business benefits. Here’s a quick checklist to find out whether your site is doing its job:

You put up the site in the year 2000 and haven’t touched it since.
You have outdated information on your web site.
Your most recent news items, blog entries, and/or newsletters are from more than six months ago.
You offer products and services that appear nowhere on your web site.
You are embarrassed to send business associates or potential clients to your web site.
You don’t have a call to action on your web site.
Your competitors’ web sites are flashier, snazzier, and far more interesting than your own.

If you answered “yes” to any of the above questions, it is time for a professional web site upgrade.

The fact is, some 80% of all your potential customers will visit your web site as part of their decision-making process. If they are turned off – by poor graphics, outdated information, confusing navigation, ill-written content, or anything else – they will NEVER come back. And you will never know how many sales you have lost.

For that reason, having an old, broken, dated, static web site is WORSE than having a single-page placeholder that is clean, professional, and up-to-date. The old maxim holds true today: “You never have a second chance to make a first impression.” But the best option, of course, is having a full and complete web site with visual appeal, current content, powerful benefits, lively interaction, and a strong call to action.

How does your web site stack up?

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About the Author:

Julie Friedman Bacchini is President of Neptune Moon Design (www.NeptuneMoon.com), a full-service agency providing businesses and non-profit organizations with custom web designs, web site marketing plans, and strategic search engine optimization (SEO), all designed to build brand recognition, increase site traffic, and generate leads, clients, and revenue. Be sure to visit NeptuneMoon.com to read additional articles that will help you reach your business goals!