Article Directory: Web Design & Development

Your web site is an integral part of your overall business strategy. Make sure your site is doing it’s job to support your business goals!

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When Your Site Needs a Redesign
You have a web site, but it’s looking its age. You’re ready for a change, but where do you begin? Here are some important tips for how to organize your web site redesign project and choose a web provider.

The Time To Improve Your Web Presence Is Now!
Yes, the economy is in the hole. Yes, companies everywhere are cutting back. Yes, customers are spending less. And yet, despite all those factors, now is a great time to invest in improving your web presence!

Why "Cheap" Can Cost You - Big Time
Oh, the seduction of “cheap” web packages! Whether you are a start-up firm or an established business, it can be tempting to purchase a web site for a promised $499 or whatever the current offer may be. After all, a web site is a web site, right? And for a couple hundred dollars, isn’t it worth it?

What Do You Want Your Web Site to Do for You?
The fact that you need a web site nowadays is well-established. But it’s important to go beyond the simple “Yes, I need a web site” to ask yourself “Why do I need a web site? What do I want my web site to do for me?” This takes you into the realm of purpose, direction, goals, and strategy.

Is Your Web Site Too Internally Focused?
The single most important word in marketing is “you.” Unfortunately, too many web sites are all about “we.” Discover how to recognize whether your site is internally-focused!

20 Questions to Help Improve Your Web Site
Are you wondering how to improve your website? Spend some time giving careful consideration to the following 20 questions – and then act on your findings!

How to Generate Repeat Traffic
“Repeat traffic.” Those words are music to the ears of every businessperson, whether you’re talking about repeat traffic beating a path to your physical store location, or visitors clicking consistently through to your web site. Here are five key principles to follow if you want your web visitors returning to your site – again and again.

The Circus Effect
Do you have a website – or are you running an online circus? Answer these three important questions to find out!

Your 24/7 Sales Force
Your web site should be your 24/7 sales force – it is there around the clock to generate leads, close sales, and create a loyal customer base. But simply “having a web site” does not guarantee those fantastic business benefits. Here’s a quick checklist to find out whether your site is doing its job.