Article Directory: Web
Site Promotion & Internet Marketing
Your web site is an integral part of your overall business
strategy. Make sure your site is doing it’s job to
support your business goals!
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Unleash
Your Web Site's Hidden Potential
Do you know exactly how your web site is working and what it is doing for your
business? That is the province of web reporting and analytics. Learn what your
data can do for you and how to make it work even harder!
What Do You Want Your Web Site to Do for You?
The fact that you need a web site nowadays is well-established.
But it’s important to go beyond the simple “Yes,
I need a web site” to ask yourself “Why do
I need a web site? What do I want my web site to do for
me?” This takes you into the realm of purpose, direction,
goals, and strategy.
The
Time To Improve Your Web Presence Is Now!
Yes, the economy is in the hole. Yes, companies everywhere are cutting back.
Yes, customers are spending less. And yet, despite all those factors, now is
a great time to invest in improving your web presence!
Are e-Newsletters Dead?
A few years ago, e-newsletters were the latest and greatest
in Internet marketing. But with everybody’s inbox
overflowing with email these days, are e-newsletters dead?
Should businesses even consider e-newsletters as an option
anymore, or are they just a waste of time?
Why "Cheap" Can
Cost You - Big Time
Oh, the seduction of “cheap” web packages! Whether you are a start-up
firm or an established business, it can be tempting to purchase a web site for
a promised $499 or whatever the current offer may be. After all, a web site is
a web site, right? And for a couple hundred dollars, isn’t it worth it?
Secret
Sabotage: Emailing without Permission
We are very cautious ourselves about giving our permission
to email – yet
we are so cavalier with securing others’ permission to email! Somehow,
we think that as soon as we shake a person’s hand, talk to them on the
phone, or collect their business card, we have their implicit permission to bombard
their email inbox with our marketing messages.
SEO
Is Only Part of the Equation
True or false: you launch a search engine optimization
(SEO) campaign and immediately you have millions of
hits and your web site crashes because of the traffic
and sales. The answer? A resounding “False!”
There's
an Elephant in the Room
Free. Fast. Easy. It’s the mistaken perception that
businessmen and women all over the world hold dear to their
hearts. It’s the elephant in the room every time
a serious marketing consultant tries to talk commonsense
and reality.
How
to Monetize Your Web Site
In today’s soft economy, it is important to make
sure that your website is working as hard as possible to
support your business. Ideally, you want your website to
make money. Unfortunately, many businesses do not realize
all the ways that they can monetize their website to their
benefit.
How
to Generate Repeat Traffic
“Repeat traffic.” Those words are music to the ears of every businessperson,
whether you’re talking about repeat traffic beating a path to your physical
store location, or visitors clicking consistently through to your web site. Here
are five key principles to follow if you want your web visitors returning to
your site – again and again.
Your 24/7 Sales Force
Your web site should be your 24/7 sales force – it
is there around the clock to generate leads, close sales,
and create a loyal customer base. But simply “having
a web site” does not guarantee those fantastic business
benefits. Here’s a quick checklist to find out whether
your site is doing its job.
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