Studies in Excellence:
Powerful Programming for the YMCA

Printed Problems

Several YMCA systems in the Philadelphia area were frustrated. Members were clamoring for up to date online program information. Printed mailings were regularly sent, but they would become outdated within weeks due to changes in the various programs and schedules.

The YMCAs knew they had to make a change. So they called Neptune Moon.

Online Answers

Neptune Moon stepped in to create custom-built backend applications to meet the needs of the YMCAs. The applications included:

• Dynamic program and event listings for all branches
  
• Display of current sessions
  
• Promotion of upcoming sessions two weeks prior to the open registration period
  
• Rollover functionality to easily input recurring activities
  
• Advanced search functionality for visitors to search on programs, times, and locations
  
• Tiered backend permission system to allow administrators to spread the data input tasks among staff members
  
• Ability to export a session's program information into a Word document for use in printed materials

Increased Response

The new functionality of the web sites increased visitor traffic and involvement exponentially. The community gave an enthusiastic response – both verbally, and in increased participation in programs and events.