Strategic E-Mail Communication
Sending random mass emails is not only ineffective – it
is actually counterproductive to building your business.
We will work with you to develop a comprehensive, strategic
e-mail communication plan that will increase your site
traffic, sales, and revenue through:
- Goal Setting. A plan
begins with a vision: that is, your goals and what you
want to accomplish through your e-communication strategy.
Do you define success as improved site traffic? Name
recognition? Increased sales volume? An enhanced referral
program? We will help you define and quantify realistic,
strategic goals for your company.
- Targeted Marketing. Too many times, companies send email blasts to everyone
in their database … regardless
of whether the message is appropriate for each of those
individuals. We will examine your market and identify
the various segments within it so that your e-mail communications
will be targeted for maximum effectiveness.
- Effective Messaging. Once your target market
has been identified and segmented, we will work with
you to develop messaging that will be compelling for
each unique segment.
- List Building. We not only work with the database
you currently have, but we will help you build and develop
that database through dynamic list building techniques.
- Strategic Planning. We will develop a strategic
12-month e-communication plan with you, containing all
the details of your targeted lists, messages, offers,
and timing.
- Effective Implementation. We will work closely
with your company to execute your strategic e-mail communication
plan: setting up accounts, coordinating with your internal
staff, and interfacing with third-party providers.
- Ongoing Support. A strategic e-communication
plan is a dynamic organism. We will provide you with
ongoing support to analyze results and refine the plan
based upon business or market changes.
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