Recommended Links

Looking for additional information on the Web? Try these quality sites:

Search Engine Use

Major Search Engines and Directories
Search Engine Watch provides a guide to the major search engines of the web.

Bare Bones 101: A Basic Tutorial on Searching the Web
This site shows you the “bare bones” of how to get the most out of your web searches.

Search Engine Showdown: The Users’ Guide to Web Searching
Reviews, analysis, and comparison of search engines from the user’s point of view, as well as guides to better and more efficient searching.

Search Engine Optimization

Search Engine Optimization & Marketing Glossary
The Search Engine Marketing Professional Organization’s guide to search engine optimization and marketing terminology.

How Does Google Collect and Rank Results?
One of the most common questions we hear is "How does Google decide what result goes at the top of the list?" Here, from quality engineer Matt Cutts, is a quick primer on how we crawl and index the web and then rank search results.

Web 2.0

User-Generated Content & Social Media Advertising Overview
What is social media? What is user-generated content? Why do they matter to my business? Find the answers to these questions and more in this report from the Interactive Advertising Bureau.

5 Reasons Your Blog Should Have an Editorial Policy
If you blog, you have some notion of your topical area in your head, but have you defined it for your readers? If not, it may be time to take a page from the magazines and define a clear editorial policy for your blog.

Web Users

Search Engine Use
Who uses search engines? Research from the Pew Internet & American Life Project answers this question.

Online Shopping
Who shops online? Why? What do online shoppers like? What bugs them? Answers to these questions and more are contained in this research report from the Pew Internet & American Life Project.

Introduction to Web Accessibility and Step-by-Step Usability Guide
Web accessibility means that people with disabilities can perceive, understand, navigate, and interact with the Web, and that they can contribute to the Web. Learn more about the importance of Web accessibility and how to achieve it.

Consumer Webwatch
Consumer Webwatch evaluates the credibility of Web sites, investigates and researches Web sites on behalf of consumers, and advocates for consumer-focused Internet policy and governance.