The Nonprofit Experts

Nonprofit organizations differ greatly from their corporate cousins. At Neptune Moon, we have been working with nonprofit organizations for over 8 years, and have become familiar with their challenges, needs, and processes. We recognize that:

• Nonprofits are fund-raisers. Fund-raising is not selling, therefore nonprofit web design requires an entirely different approach than that used in an ecommerce or corporate web site design.
• Nonprofits are mission-driven. The defined purpose of the organization must be strategically emphasized on the web to achieve their goals.
• Nonprofits are relationship-oriented. Nonprofit organizations don’t have customers or clients – they have constituents and donors. As such, their target audience must be addressed in a very personal fashion to support a long-term relationship.
• Nonprofits are budget-sensitive. Every company is concerned about cost, but nonprofits have additional aspects to consider when it comes to budgeting, including grants, board approvals, and constituent agreement.

We take all of the above points into consideration when we develop a nonprofit organization’s web design and SEO strategy. We will also show you how to:

• Make donations easy and personal on the web
• Use the web site as a hub for reaching out to new potential donors
• Promote special events through the web
• Recruit new volunteers to support the organization’s efforts

Take a moment to review our nonprofit portfolio – then give us a call!