Nonprofit Expertise
While in many ways, creating great web sites, internet
marketing plans and search engine optimized sites are the
same across industries, we also recognize that in nonprofit
organizations can differ greatly from their corporate cousins.
At Neptune Moon, we have been working with nonprofit organizations
for over 10 years, and have become familiar with their
challenges, needs, and processes. We recognize that:
- Nonprofits are fund-raisers. Fund-raising is
not selling, therefore nonprofit web design requires
an entirely different approach than that used in an ecommerce
or corporate web site design.
- Nonprofits are mission-driven. The
defined purpose of the organization must be strategically
emphasized on the web to achieve their goals.
- Nonprofits
are relationship-oriented. Nonprofit organizations
don’t
have customers or clients – they
have constituents and donors. As such, their target audience
must be addressed in a very personal fashion to support
a long-term relationship.
- Nonprofits are budget-sensitive. Every
company is concerned about cost, but nonprofits have
additional aspects to consider when it comes to budgeting,
including grants, board approvals, and constituent agreement.
We take all of the above points into
consideration when we develop a nonprofit organization’s
web design and SEO strategy. We will also show you how
to:
- Make donations easy
and personal on the web
- Use the web site as a hub
for reaching out to new potential donors
- Promote
special events through the web
- Recruit new volunteers
to support the organization’s efforts
Take a moment to review
our portfolio – then
give us a call! |
