 Web Site Project:
Sink Your Roots
Client Challenge: Sink
Your Roots was an entirely new business enterprise with
no web presence. The organization provides a wide variety
of written materials for the Christian audience, including
downloadable Bible studies, fiction, articles, and weekly
devotionals.
Neptune Moon Solution: Because
Sink Your Roots was a new business, in-depth search engine
optimization was essential in order to break into the marketplace.
Accordingly, Neptune Moon provided extensive competitive
intelligence and keyword research, incorporating selected
terms strategically throughout the site. From a design
perspective, the site was kept very clean, clear, and simple.
Since the goal of Sink Your Roots was to encourage visitors
to remain on the site and read extensively, visual elements
were kept to a minimum to allow readers to engage more
fully with the text.
Proven Results: The site
saw immediate organic search engine traffic from the time
of launch, with site visits and sales increasing steadily
over time. The site’s search engine optimization
has brought Sink Your Roots to the top page of Google for
many key terms. Visitors consistently praise the site’s
design, intuitive navigations, and readability. View the
site now – www.sinkyouroots.com. |
