Web Site Project:
Valentine Foundation

Client Challenge: The Valentine Foundation has advocated for social change on behalf of women and girls though responsive, responsible grantmaking for almost 25 years. Unfortunately, their website did not make it easy for sponsors to make donations, or for interested persons to apply for available grants. The Foundation came to Neptune Moon for a completely new look, and increased functionality.

Neptune Moon Solution: Neptune Moon created a bright, attractive web design that drew in the target audience through expert use of photography. The site navigation was streamlined to guide users quickly to their destinations: donations, applications, grant forms, etc. Additionally, new copy was developed that highlighted the work they were doing for women and girls, with a strong focus on the results that they were seeing in every aspect of their organization. The Visionary Leadership Fund received special prominence as a key component of the Foundation.

Proven Results: The site has contributed significantly to establishing a clear brand for the Valentine Foundation. The visual design complements their printed materials so that the target audience receives a consistent image and message across all advertising venues. Constituents have provided overwhelmingly positive feedback for the site’s usability and powerful message. View the site now - www.valentinefoundation.org.