 Web Site Project:
Valentine Foundation
Client Challenge: The Valentine Foundation has advocated
for social change on behalf of women and girls though
responsive, responsible grantmaking for almost 25 years.
Unfortunately, their website did not make it easy for
sponsors to make donations, or for interested persons
to apply for available grants. The Foundation came to
Neptune Moon for a completely new look, and increased
functionality.
Neptune Moon Solution: Neptune
Moon created a bright, attractive web design that drew
in the target audience through expert use of photography.
The site navigation was streamlined to guide users quickly
to their destinations: donations, applications, grant forms,
etc. Additionally, new copy was developed that highlighted
the work they were doing for women and girls, with a strong
focus on the results that they were seeing in every aspect
of their organization. The Visionary Leadership Fund received
special prominence as a key component of the Foundation.
We added a custom blog to the site in 2010.
Proven Results: The site
has contributed significantly to establishing a clear brand
for the Valentine Foundation. The visual design complements
their printed materials so that the target audience receives
a consistent image and message across all advertising venues.
Constituents have provided overwhelmingly positive feedback
for the site’s usability and powerful message. View
the site now - www.valentinefoundation.org. |
