Controlling your listings is one of the key methods of managing your online reputation. Properly controlling your listings involves:
- Claiming your listings so that you have the right to modify the information shown about your business
- Standardizing the information shown in the listings to present an accurate description of your business
- Optimizing your listings to increase your search engine rankings
- Determining which comments and reviews carry weight with your target market
- Responding appropriately to counter negative reviews
But simply controlling your listings isn't the whole story. You need to actively Plan Your Press. |
