Speak to My Group about the Web

The web is a constantly changing place. You have to be up-to-date and knowledgeable in order to successfully brand your company on the web.

To help you create a powerful web site marketing strategy, we would be glad to speak to your group, company, or organization on any of the following seminar topics:

• Web Sites 101. If you don’t know where to begin or what is involved in creating a dynamic, customer-focused web site, we can help! In Web Sites 101, we will discuss what goes into a solid web site marketing plan, how to identify your target market, how to benefit from search engine optimization, what is involved in web site design and development, and more!
  
• Understanding the Search Engines. Creating a comprehensive search engine optimization (SEO) strategy is essential to your web site’s success. In this information-packed seminar, we will review the importance of baseline reporting, keyword research and analysis, SEO content development, competitive intelligence, and ongoing testing.
  
• Exploring Web 2.0. Web 2.0 is a complex and dynamic place – does your company need to take a position there? Learn the pros and cons of user-generated content and social marketing.
  
• Success is a Click Away. What is the difference between paid and organic advertising? Which will benefit your business more? How can you set up a web site marketing strategy that will take full advantage of the best options open to you? All these questions and more will be answered in this eye-opening seminar.